Top 5 Social Media Monitoring Tools to Track Your Brand

Your Business or Brand Need Monitor Online conversations or Engagement?

Are you looking for new tools to track your mentions?

Whether you need to watch quietly, find out about your customers and what they’re searching for, react to fault-finders or basically take part in conversation, you have to recognize what individuals are stating.

This 5 Social Media Monitor tools helps to monitor mentions on blogs and social media.

Social Media Monitoring Tools


#1: Talkwalker

Use Talkwalker Alerts to set up a quest question for your keyword or expression.



Talkwalker is one of the most powerful search & analytics engines for Social Media, Talkwalker gives you brand mentions over time, as well as the sources where these mentions occur. Learn about the performance of the brand mention, the engagement levels, influencers talking about your brand, sentiment analysis, general themes featured in a tag cloud and demographic data.

#2: Topsy

Topsy is a search engine that lets you monitor brand mentions across the web, with a focus on social insights from top conversations online. Topsy’s database is in real time, and it measures sentiment and provides analytics.



Topsy appears to have more comprehensive data than both the Mention and Talkwalker free service. Just remember, its focus is on influencers and top (not all) conversations.

#3: Hootsuite

To use Hootsuite most effectively, craft a stream with the keyword that represents your search.


You can also do searches for your brand on Hootsuite for Twitter and Facebook. There are free, pro and enterprise accounts available.

#4: Social Mention

Social Mention is an excellent way to learn about brand mentions and interactions in an easy-to-digest visual format.


Learn the top keywords, users, hashtags and sources as well. Plus, get an RSS feed of your mentions to stay in the loop. Social Mention is a free online service.

#5: Mention

Mention is one of the newer tools that replaced Google Alerts. (Google Alerts would send emails notifying you whenever a keyword or phrase you specified was cited online.)


Mention offers a 14-day free trial, and then a variety of plans from which to choose. The free basic plan is one alert, one user, 250 mentions/month.


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Posted on March 31, 2015, in SEO & Social Media News and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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